Cards, Notes, and Letters - Part 2
In our last e-mail, we discussed the practice-building value of sending a regular stream of thoughtful cards, notes and letters. In this installment, we’ll provide simple, easy-to-follow tools to help your team put this practice into action every day.
A Few Considerations
• The typical practice should be sending between one and half a dozen or so cards, notes and letters daily. If a week passes without any of these going out, something is seriously wrong. This is a daily must-do activity like turning on the lights and the compressor.
• Get into the habit of affirming others. When someone does something good, something exceptional, or even something you agree with, send them a nice (brief) note. The average person gets such a steady diet of negative feedback that you will become magnetic if you do this often.
• Someone on the office team should be keeping tabs on the local news in each of your market areas. Keep a watchful eye out for anyone in the news who should receive some recognition, an article forwarding, or cutout. Enclose it in a card. Be generous. They don’t cost very much.
• For greater impact, consider sending cards and notes to the recipient’s workplace. This is often seen by several people. It says something about you.
• When you see exceptionally good dentistry in one of your patients, send a handwritten note to the dentist who did it. This will be good for both of you. For example: excellent endodontics, fixed partials, crowns, implant restorations, aesthetic bonding of canines, etc.
