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CLASSy Marketing 101

Posted by Jill Zimmerman at

The basics of CLASSy Marketing Get your name into homes and schools  Show you care about the whole patient Achieve positive name recognition Marketing that helps 7 & 8 year-olds:Math Primers and Social Skills Primers Inexpensive - as little as 19 cents per Primer Durable - Laminated to last for years Tasteful - Shows you care about the whole patient Marketing Materials for 4th Grade through College:Test Taking Tips and Smart Study Habits These guides have so much value that they are often handed down from one sibling to another.  They are laminated to last for years and years. The...

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When it comes to compliance, don't just roll the dice.

Posted by Jill Zimmerman at

We know that compliance is more than just game to you and your patients. We can help you guide patients through orthodontic challenges! Start here, using our On-The-Mirror Guides and ElasticCards:           The Palatal DoorwayOur Expanding the Palate Guide (PEG) is the "key" to unlocking the challenges many parents face when using palatal expanders. -----------------------    On the Brushing Habit HighwayThe Flossing & Brushing With Braces Guide (HCG) has instructions and answers to many common problems ( or "bumps in the road") along the way.------------------- The Acid SwampOur newest guide, the Invisible Aligner Care & Cautions Guide (IAC) helps aligner...

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Find us at the AAO Annual Session 2017 in San Diego, booth 526!

Posted by Jill Zimmerman at

We are packing our supplies with some help from four-legged supervisors. We'll be in sunny San Diego April 21st - 25th for the Annual Session this year. Please stop by our booth #526, and let us show you how O'Neil Practice Resources can help you navigate the world of compliance, referrals and treatment acceptance! 

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Esther Wilkins, Pioneer of Dental Hygiene, Dies at 100

Posted by Jill Zimmerman at

Esther Wilkins, Who Set Standards for Dental Hygienists, Dies at 100 We'd like to take a moment to reflect on the life of Dr. Esther Wilkins. She was the author of  Clinical Practice of the Dental Hygienist, often referred to as "the cornerstone text in almost every dental hygiene education program". The dental hygienist's role in oral health care is critical, on many levels. Hygienists not only help patients maintain clean, healthy teeth and learn about home care, they also can help refer patients to other professionals, such as orthodontists, when more treatment is needed. (See our Hygienist's Guide to Orthodontics) Esther Wilkins had...

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Dr. O'Neil Teaches Course on Strategy for Orthodontic Residents

Posted by Jill Zimmerman at

Dr. O'Neil teaching a course on strategy for the orthodontic residents at The University of Kentucky and Vanderbilt University. (April, 2016) Dr. O'Neil has served on the faculties of five universities and has spoken to dental and orthodontic groups throughout North America, Australia, and Japan. His articles have appeared in Dental Economics, The Journal of Clinical Orthodontics, and The American Journal of Orthodontics and Dentofacial Orthopedics. Dr. O'Neil is a nationwide recipient of the Pegasus Award for Creativity from the Council for the Advancement and Support of Education. He is also an adviser to the Torrance Center for Creativity at...

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